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J R SCHULZ's avatar

Jonny Trunk's book 'Own Label' is a wonderful visual reference of the work of the Sainsbury's Design Studio - and a bottomless pit of inspiration for designers with an appreciation for a certain type of economic minimalism. Its interesting how the aesthetics of aspiration have changed over time, and sad that the time that the Design Studio's work was ahead of ended up on alternate timeline to our own. Thank you, Ruby - love to see them in the context of european modernism, and love to see a Sugababes reference.

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Sue Sparks's avatar

What a great article. Thank you so much Ruby and Vittles. I remember the old counter Sainsbury’s as a child visiting grandparents in Folkestone in the 1950s and grew up with the growing role of supermarkets and their increasing scale. But this is the first time I’ve read about how the design of packaging developed alongside. Must visit the museum!

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