This is such an interesting piece! I used to work in a grocery store and was obsessed with packaging design. I read a journal article once about how beverage companies were moving to taller, slimmer cans because they seemed more luxurious and higher-quality to customers (rather than the shorter, rounder cans associated with commercial sodas). Lots to unpack on that topic!
This is such an interesting piece! I used to work in a grocery store and was obsessed with packaging design. I read a journal article once about how beverage companies were moving to taller, slimmer cans because they seemed more luxurious and higher-quality to customers (rather than the shorter, rounder cans associated with commercial sodas). Lots to unpack on that topic!