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Vittles

The Influencers

The Golden Age of British Ice Cream

Cornetto to Magnum: How fifteen influential years changed British culture. Words by Ruby Tandoh. Illustration by Sing Yun Lee.

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Vittles
Aug 03, 2026
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Good morning and welcome to Vittles. Today’s essay by Ruby Tandoh is about the most influential decade-and-a-half in British ice cream culture — a fertile period from 1976 to 1991 during which most of the ice creams you’ll find in a British freezer today were invented. This essay is adapted from Ruby’s book All Consuming, which was released in paperback…

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